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Firm Leadership

Dawn Hudson

Vice Chairman, Head of Consumer Practice

Ms. Hudson is Vice Chairman of The Parthenon Group. She has extensive experience in executive leadership, spanning consumer goods, foodservice, and communication companies. Her focus has been on strategic analysis and vision setting, share growth through brand building and industry-leading innovation, and negotiating sports and customer deals. She recently completed an 11-year stint at PepsiCo, most recently as the CEO of the $6 billion North American beverage business. Previously, she spent 13 years in the marketing, advertising, and branding strategy arena with leadership positions at major agencies such as DMB&B (D’Arcy Masius Benton & Bowles) and Omnicom. She has been on the board of the LPGA for nine years and is the outgoing Chairman of the Board. Her other board positions include Lowe’s Home Improvement Company, Allergan Inc., and P.F. Chang’s China Bistro. Ms. Hudson is a graduate of Dartmouth College.