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you are here: Home > Our Expertise > Thought Leadership > Transforming Strategy One Customer at a Time

Transforming Strategy One Customer at a Time

3.1.2008 by Anthony Tjan

Vice-Chairman of The Parthenon Group, has co-authored the above article for the March 2008 issue of Harvard Business Review. The article examines how customer driven strategies can be applied in a B2B setting using an approach called Front End Customer Strategy