There are two main opportunities for British independent schools to benefit from the growing demand for international K-12 education in emerging markets: 1) Establishing a branch campus abroad and 2) Attracting international students to the UK.

British brands have a mixed record of success in executing these initiatives. This report identifies the critical success factors required to tap into both of these opportunities. In order to establish a successful branch campus abroad, evaluating the target population (expats or affluent locals) and the level of incremental market demand available in the local market given competition is crucial to set and achieve realistic enrolment targets. To attract international students to the UK, schools need to clearly articulate their value proposition, establish a student recruitment network and manage the potential impact of international student influx on the local cohort of students.

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by Karan Khemka in London, UK on 11.24.2011

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Presenting: Investing in International K-12